If the culture is art, streetwear is a canvas. We're starving artists with with a story to tell.

LNSNG is a Third Coast Brand in the Third Coast Capital: Lansing, MI.

LNSNG was formed in the spring of 2016 as a concept with my best friend and business partner, Noah Maldonado.

Our first delivery came in Spring of 2017, titled MVMNT 01 | PUBLIC SERVANT. It has been a lifelong passion project to design clothing that inspires and engages the emotions. The brand came as a result of us working to solve the puzzle we saw in our city. It started with the question, "What could Lansing call its own?" We pay attention to details that matter. We study brands from all over. We see what value we can add to the streetwear industry. We've traveled and done our homework. We are at our production space in the city - working to give Lansing something to be proud of.

A city isn’t major because of the size of it’s buildings. We’re “major” because of our influence.

As we grow

We work to remember where we've been and who we are as a company, still pushing forward to innovate and improve. We reinvest in our products with the hope of creating tomorrow's classics and helping to build the city we love.

We’re inspired to supply what we see through classic streetwear - designing and producing art to feed your city. This is a contribution to the rebirth of urban America. Our movement builds creative spaces to develop engaging content and other marketing solutions. We use streetwear as a broad term to define the culture we see. Each city has a story. We tell it like we see it.


Zach Lovelight